It is the million-dollar question many observe journalists get on a regular basis and, simply put, can be gauged by means of a little bit of non-invasive profiling. Finding out as much as you can about the potential buyer – his way of life, his personality, his taste and his budget – is the first step in determining which Rolex watch to purchase. Considering that the Oyster Perpetual is the most prominent and famous Rolex ambassador, let us take a peek at the various personality traits and stories behind some of the heavyweight best-sellers and indulge in some matchmaking. Oyster Perpetual 39mm: ideal for a first-timer at the Rolex rodeo The Oyster Perpetual is a fantastic entry-level candidate with a cost that will not need defaulting on a student loan. Simple, robust, water-resistant to 100 metres and endowed with an exceptional automatic motion, the Oyster Perpetual is your center and soul of Rolex. Since the world’s first waterproof timepiece, put into the test Mercedes Gleitze’s epic cross-Chanel swim, the 1926 Oyster would become the foundation stone of the colossal Rolex Empire. Coupled with the 2nd important breakthrough in Rolex, in the shape of a automatic movement with a bi-directional rotor, you get the rock solid Oyster Perpetual. The 39mm instance of this Rolex Oyster Perpetual comes with a cool blue dialup, and the case and bracelet are made from an incredibly resilient stainless steel superalloy, which can take a beating and still look great. The current retail price of this opinion is #4,150. Oyster Perpetual Submariner 40mm: bring out the James Bond side of your character When Sean Connery became”Bond, James Bond” from the 1962 movie Dr No, an whole fantasy and fashion celebrity was born. Accompanying 007 on his Caribbean mission was a Rolex Submariner wristwatch. Produced in 1953 for underwater exploration, the Rolex Submariner was a robust technical dive watch that looked perfectly at ease underwater as it did at an elegant casino setting and accompanied Connery in all of his six his 007 screen looks. The Submariner, like the James Bond character now played by Daniel Craig, was beefed up as the 1960s and could plunge to depths of 300 metres. This latest creation Submariner features a graduated scratch-resistant Cerachrom bezel (to track diving times and decompression stops), a date window with a Cyclops lens along with a classic Rolesor case and bracelet combining gold and steel for a look that is hallmark Rolex. The current retail price of this watch is #9,600. Oyster Perpetual Explorer: a watch for activity guys and international adventurers Calling all speleologists, volcanologists, mountain climbers and explorers of the sticks – this is a very important piece of equipment for you. The first Rolex Explorer is that the stuff of history and accompanied Edmund Hillary on his epic 1953 hike up Mount Everest. The Explorer II, a natural heir to the first Explorer, made its debut in 1971 attractive to a new generation of intrepid adventurers. Having a brand new 42mm case dimensions, expanded hands and exceptional luminescence, the Explorer II includes a large orange GMT hand that indicates reference or home time around the 24-hour bezel, a beneficial purpose for explorers who may find themselves in a dark cave or even areas on Earth where the sun never sets. A watch which will be there for you through thick and thin, the current retail cost of the Explorer II is #5,950. Oyster Perpetual Milgauss 40mm: a watch for techie, hip, design-oriented guys Designed to resist magnetic fields of up to 1,000 gauss, the Milgauss was made especially for scientists active in the laboratory smashing atoms and exposed to dangerous magnetic fields in the mid-1950s. To protect the men dive watch from the damaging effects of magnetism, the motion was protected within a ferromagnetic situation and put into the test on the wrist of scientists working at European Organisation for Nuclear Research (CERN). A winning balance of classic and modern details, the Milgauss comes with an orange lightning bolt hand — faithful to the first — and its hip orange and black dial is coated with a green tinted sapphire crystal which glows at the borders. The current retail price of this Milgauss is #6,050.